INTRODUCTION TO THE BUSINESS EXPERIENCE (BA1020)

Teams of student-managers compete in an integrated, international business simulation designed to introduce them to business concepts. Students will manage a company operating in the international action-capture camera and drones markets. Using a hands-on experiential approach, teams make management, marketing, human resources, operations, finance and corporate social responsibility decisions that allow them to meet their firm’s objectives over ten fiscal years. Students are graded on company performance, and on individual and group analysis of the situation at hand.

Code: 
BA1020
Name: 
INTRODUCTION TO THE BUSINESS EXPERIENCE
Discipline: 
BA (Business)
Type: 
Regular
Level: 
Undergraduate
Credits: 
2
Can be taken twice for credit?: 
No
Pre-requisites: 
None
Co-requisites: 
None