MARKET RESEARCH (BA3040)

Market Research is essential to any student of Marketing. This course offers a comprehensive, applied approach to understanding and designing market research. The course methodology balances the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques to help students become more familiar with the discipline and be able to understand research methods and design, and to be able implement their own research projects.

Code: 
BA3040
Name: 
MARKET RESEARCH
Discipline: 
BA (Business)
Type: 
Regular
Level: 
Undergraduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
(MA1020 OR MA1020GE120) AND BA2040 AND College Level=Junior
Co-requisites: 
None