RHETORIC & PERSUASION (CM3052)

Studies rhetoric as a historical phenomenon and as a practical reality. Considers how words and images are used to convince and persuade individuals of positions, arguments or actions to undertake, with particular attention to advertising, politics and culture. Studies the use of reason, emotion, and commonplaces, and compares visual and verbal techniques of persuasion.

Code: 
CM3052
Name: 
RHETORIC & PERSUASION
Discipline: 
CM (Communications)
Type: 
Regular
Level: 
Undergraduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
EN1000 OR EN1000 OR EN1010
Co-requisites: 
None