BRANDS AND BELIEF (CM5002)

This course examines the evolution of critical advertising and brand analysis with a particular emphasis on learning how people come to identify with and believe in brands. It includes an analysis of how brands work as systems for producing differences between themselves by creating imaginary possible worlds associated with brands. Students learn tools of semiotic and linguistic analysis in analyzing brands and how they relate to each other. Each student completes a communications audit of a brand examining all aspects of its communicative strategies from package design to employee behavior, clothing, architecture, and shop design. The course will also examine how branding now has extended beyond consumer brands to such areas as NGOs and politics (political parties as brands and politicians as brands).

Code: 
CM5002
Name: 
BRANDS AND BELIEF
Discipline: 
CM (Communications)
Type: 
Regular
Level: 
Graduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
College Level=Graduate OR College Level=Graduate - Continuing OR College Level=New Student - Grad AND Major=MA: Global Communications OR Major=MA: Global Comm. (Visual & Material Culture Track) OR Major=MA: Global Comm. (Fashion Track) OR Major=MA: Global Comm. (Development Communications) OR Major=MA: Global Comm. (Digital Cultures and Industries)
Co-requisites: 
None