ADVANCED BRANDING PRACTICUM (CM5066)

Brands, their creation, their identity and their management derive from a set of disciplines and principles that have been developed over the past 60 years. These disciplines are the architectural underpinnings for successful branding and they apply equally across categories of products and services and geographically across countries. The Branding Practicum will instruct students in these disciplines and principles and ask students to apply them to the creation of a new international brand in a category of their choice. Students will analyze a chosen category, create a new brand proposition for it, develop the branding identity for the new brand including name, logo, selling proposition and more. They will also create a global marketing strategy for the brand.

Code: 
CM5066
Name: 
ADVANCED BRANDING PRACTICUM
Discipline: 
CM (Communications)
Type: 
Regular
Level: 
Graduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
College Level=Graduate OR College Level=Graduate - Continuing OR College Level=New Student - Grad AND Major=MA: Global Comm. (Development Communications) OR Major=MA: Global Comm. (Fashion Track) OR Major=MA: Global Comm. (Visual & Material Culture Track) OR Major=MA: Global Communications
Co-requisites: 
None