INTERNAT'L PUBLIC RELATIONS PRACTICUM (CM5069)

Public relations (PR) is now an integral part of everyday life. From politicians to playgroups, it is an important tool that can mean the difference between success and failure of a project or product. Effective PR is a key requirement of most companies and organisations and this course is designed to provide students with the necessary background knowledge to allow them to begin a career in this area and/or to improve their general business communication skills. The course outlines different types, practices, and principles of public relations. It looks at key frameworks and developments in PR theory and practice, offering a straightforward combination of theory and case studies. In an increasingly global context, it is also imperative to take into account the international and intercultural perspectives of PR.

Code: 
CM5069
Name: 
INTERNAT'L PUBLIC RELATIONS PRACTICUM
Discipline: 
CM (Communications)
Type: 
Regular
Level: 
Graduate
Credits: 
4
Can be taken twice for credit?: 
No
Pre-requisites: 
Major=MA: Global Communications OR Major=MA: Global Comm. (Visual & Material Culture Track) OR Major=MA: Global Comm. (Fashion Track) OR Major=MA: Global Comm. (Development Communications)
Co-requisites: 
None